Cheese ‘in’ Crackers

Client: Cracker Barrel

Australians used to love getting together with some Cracker Barrel, but recently this vintage cheddar hasn’t been seen on Aussie cheese platters.

To recapture the attention of Australians we needed to give them an incentive to catch up over Cracker Barrel, so we created a packet of cheese that couldn’t be opened alone. Inspired by Christmas in July, Cheese ‘in’ Crackers was the super-sized excuse for a get together
that gave recipients everything needed for the perfect catch up.