There’s a Reason
SHOWING AUSSIES THERE’S MORE REASONS TO WORK FOR SBS THAN THEY THINK
When developing SBS’s brand EVP we discovered a commonality amongst their employees. They all had a special reason for working at the broadcaster. People had an affinity for SBS and we found that for many employees, SBS had actually played a formative role in their lives. Building on this insight, we developed a campaign around six employees’ reasons for working at SBS; showcasing the challenges and opportunities of working for Australia’s most progressive broadcaster.
