INSIGHT

The ones who need support the most are often the least visible.

The Unfollowed

The sponsorship for the unseen, unknown, all in.

While working with PUMA, we had the opportunity to meet some of the biggest names in Australian sport. But for every sports star there are thousands of unknown athletes dedicated to their training, yet receiving no recognition. It was time to celebrate them.

In 2018 we launched #TheUnfollowed with PUMA — a national campaign to recognise and support those unseen athletes who give it their all.